Got this assignment from Halti. Idea was to make the advertisement similar to winter tire advertisements. The title asks, studs or friction?. Creative director was Halti´s own super woman Sofia Sandqvist and photography by so talented Pasi Järvenpää. Such a fun day shooting this with pasi. There was no hurry with the postwork, so it took about a week to complete the image, i stitch two soles together another with studs and another with frictions, but most of that time was all kind of experiment and just trying different backgrounds and color schemes.

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